Role:
Designer
Responsibilities:
Developed a presentation template with an editorial, luxe feel. Created bespoke graphics, color palette and design system to speak to the language of the brand and incorporated animated elements to bring the layouts to life.
Tools Used:
PowerPoint, Illustrator, After Effects
Final Template
Building a unique
brand language from
the ground up.
Zara is a brand known for its European flare and prudent mindset. Each piece of a collection must be elegant on its own, but also can be interchanged with ease for an effortlessly chic look. Inspired by this idea of practical interchangeability and stylishness, I chose to build a media plan template that makes use of layout and shape like a phoneme to the English language, or a stitch to a woven pattern - simple, interesting units that create a harmonious assemblage when paired together.
A challenge inherent in designing for a brand like Zara is that practical functionality doesn’t necessarily breed a large system for a designer to work within. Greyscale and scarce design elements defined most of Zara’s media presence from a graphic design standpoint, posing the question: how much is too much? I found the answer to this question through two principals: adhering to simple, almost strict functionality in my designs and layout, and allowing Zara’s stunning library of images to dominate on any page they occupied.
Design Toolkit
Color Palette
Branded Motion Graphics
